Technical SEO: Why Your Website Isn’t Ranking & How to Fix It

Imagine a beautifully designed ecommerce store with a locked door, that’s what a website with great content but hidden technical SEO issues can be like. Search engines can’t see your amazing content if technical roadblocks are in the way.

Technical SEO refers to the behind-the-scenes optimization of your website for search engine crawlers and understanding. While captivating content is essential, technical problems can prevent search engines from effectively finding, indexing, and presenting your website to users. This can lead to missed opportunities for organic traffic and hinder your online success.

Diagnosing the Problem: Common Technical SEO Roadblocks

Think of your website as a store. You wouldn’t want a beautiful storefront with a locked door, right? That’s what a website with stellar content but hidden technical SEO problems can be like. Here are some common technical SEO issues that might be keeping potential customers from finding you:

  • Crawlability Issues: Search engine bots need to easily access and navigate your website’s pages. Problems like:
    • Robots.txt Misconfiguration: This file instructs search engines on which pages to crawl. A misconfigured robots.txt might prevent search engines from accessing important pages.
    • Sitemap Errors: A sitemap acts as a roadmap for search engines, listing all your website’s pages. Errors or missing sitemaps can make it difficult for search engines to find all your content.
    • Broken Links: Broken links not only frustrate users but also signal potential problems to search engines. Regularly check for and fix broken links to maintain a smooth user experience and search engine trust.
  • Solution:
    • Robots.txt: Ensure your robots.txt is configured correctly so search engines can access your valuable content.
    • Sitemap: Create and submit an accurate sitemap to search engines, acting as a clear roadmap for your website’s content.
    • Broken Links: Regularly check for and fix broken links using website analysis tools or manual inspection. This improves user experience and search engine trust.
  • Indexability Concerns: Are your website’s pages eligible to be shown in search results? Issues like:
    • Noindex Directives: This code instructs search engines not to index a specific page. Accidental use of noindex on valuable pages can prevent them from appearing in search results.
    • Improper Indexing Signals: Meta tags and header tags provide signals to search engines about your content. Poorly optimized meta tags and missing header tags can make it difficult for search engines to understand your content and index it appropriately.
  • Solution:
    • Noindex: Review your website for noindex directives and ensure they’re used correctly. Valuable content shouldn’t be accidentally blocked from search engine indexing.
    • Meta Tags and Header Tags: Optimize your meta tags and header tags to provide clear and relevant information about your content. This helps search engines understand your pages and improve their ranking potential.
  • Mobile-friendliness Woes: The majority of searches now happen on mobile devices. A website that’s not mobile-friendly delivers a poor user experience and suffers in search rankings. Here’s what to look for:
    • Responsive Design: A responsive website adapts its layout automatically to different screen sizes, ensuring a seamless user experience on all devices, including mobiles.
    • Mobile Usability Issues: Issues like slow loading times on mobile devices, text too small to read, or buttons difficult to click can all negatively impact mobile users.
  • Solution:
    • Responsive Design: If your website is not mobile-friendly, consider implementing a responsive design to improve mobile user experience and search engine ranking.
    • Mobile Usability: Address specific mobile usability issues like slow loading times, small text, or clunky buttons. This creates a website that’s optimized for the mobile experience.
  • Page Speed Problems: A slow website frustrates visitors and discourages engagement. Here are some culprits:
    • Unoptimized Images: Large, uncompressed images can significantly slow down your website’s loading times.
    • Bloated Code: Excessive or poorly written code can also contribute to slow loading speeds.
    • Inefficient Server Response Times: Server-side issues can impact loading speeds.
  • Solution:
    • Image Optimization: Optimize images by compressing them without sacrificing quality. This reduces file size and improves website loading speed.
    • Code Review: Review your website’s code for potential bloat or inefficiencies. Consider minifying code and implementing best practices for faster loading times.
    • Server Optimization: If server-side issues are identified, consider upgrading your hosting plan or contacting your hosting provider for assistance.
  • Security Vulnerabilities: A secure connection (HTTPS) is essential for user trust and search engine ranking. Security vulnerabilities can raise red flags

Unleash Your Website’s Potential with Strong Technical SEO

By addressing these common technical SEO issues, you can pave the way for a more visible and successful website. A technically sound website not only improves search engine ranking potential but also delivers a better user experience, fostering trust and engagement with your audience.

While this article provides a general overview of technical SEO problems and solutions, a comprehensive technical SEO audit can delve deeper and identify specific issues impacting your website’s performance.

This is where Out Origin can be your partner in SEO success.

Our team of SEO experts offers in-depth website audits, pinpointing technical roadblocks and providing actionable recommendations for improvement. We prioritize the most critical issues and offer ongoing maintenance to ensure your website remains technically sound. Additionally, we create a customized SEO roadmap to guide your website’s long-term optimization strategy.